The Expert Councils
Over the years the Superbrands Expert Councils have read like a Who’s Who of B2B and B2C marketing across the spectrum from brand marketing to PR and design, and 2019 exemplifies this. It’s an enormous privilege to call on the experience and knowledge of such exceptional panels. In an era blighted by fake news and populism, Superbrands at least continues to value expertise, and our selection process weaves together this expert view with a relevant consumer and business view to arrive at the list of brands we showcase. We could not do it without the council members and their generosity in giving their time to celebrate the brands who have excelled this year.